Welcome

Welcome to the Kamloops Tourism Stories deep map, a cultural mapping project authored by Prof. Kathleen Scherf’s Fall 2019 Travel Media class (CMNS 3020). A deep map uses the advantages of digital technology to “deepen” a conventional two-dimensional map to depict a sense of a place, rather than merely a geographical location. Such a map can convey both tangible and intangible elements of a community. In this way, it is possible to “map” a culture. Tourism in Kamloops has been growing steadily over the past few years; in 2018, Kamloops enjoyed visits by 1.85 million tourists who brought $449 million to our local economy.

Who supports all these visitors? In this map, we seek to tell the stories that lie behind the brochure, to illuminate the culture of the people who make tourism happen in Kamloops.

Questions? Please contact Professor Scherf at kath@tru.ca.

Recent Hotspots

BrightEye Brewery

Turning a Bright Eye to the North Shore If you are visiting Kamloops and wanting to experience a real, genuine Kamloops pub, look no further than BrightEye Brewery. Craft beer drinkers have been bright-eyed and bushy-tailed in welcoming the new … Read More

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Red Collar Brewing Company

Visiting Kamloops Breweries? If you are a tourist in the City of Kamloops and want to have a family-friendly, authentic dining and brewery experience, The Red Collar Brewing Company is the place for you! Red Collar is in the heart … Read More

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Kamloops Museum and Archives

About the Museum Founded in 1937, the Kamloops Museum and Archives has served the city of Kamloops as a reliable community museum. For decades the KMA has provided tourists and locals with an authentic experience that cannot be found anywhere … Read More

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Iron Road Brewing

Kamloops locals know that their city is host to plenty of incredible and unique dining locations, and one of the brightest spots on the map is Iron Road Brewing. Located just minutes away from Thompson Rivers University, Iron Road has … Read More

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Hello Toast

Authentic Kamloops Cuisine Hello toast is a must-see hotspot for Kamloops tourists. Simply because, it is a true Kamloops only restaurant and it is extremely popular, possibly the most popular Kamloops based restaurant, it also isn’t a chain restaurant so … Read More

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Adams River Salmon Run

Introduction One of nature’s most spectacular events takes place just an hour’s drive from Kamloops. During dominant years the Salmon society puts together a festival known as the Sockeye Solute. Hosting one of the largest salmon runs in North America, … Read More

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The Noble Pig Brewhouse

Bringing Family Together The Noble Pig Brewhouse is a family-owned establishment located in the heart of downtown Kamloops. Their use of predominantly locally sourced ingredients and house-brewed beer makes this hotspot an authentic Kamloops destination for tourists and locals alike. … Read More

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Story of the Kamloops Heritage Railway

“Bringing History Alive” The Kamloops Heritage Railway features scenic train rides along the beautiful North Thompson River with a stunning view of the mountains surrounding the valley. This unique attraction combines a historic experience from the past with modern events … Read More

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BC Wildlife Park

Wild Times Await You! There’s no better place to get to know BC’s animals than by visiting the BC Wildlife Park! The park, which hosts numerous family-friendly events and educational activities, is a non-profit, volunteer-driven location that focuses on conservation … Read More

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Majestic Ginseng Products Limited

WELCOME TO THE GINSENG TOUR! Majestic Ginseng Products Ltd. is a producer-owned and operated manufacturer and retailer of high-quality products, specializing in Canadian grown North American Ginseng, established in 1986. Majestic ginseng is associated with a modern, state of the … Read More

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Rocky Mountaineer

What is Rocky Mountaineer? Rocky Mountaineer is a train journey that goes from Vancouver to Banff, Jasper, and Lake Louise. The train stops in Kamloops for one night. The guests usually arrive from 4:00 pm – 5:00 pm and usually … Read More

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Monte Creek Ranch Winery

Monte Creek Ranch Winery – A Taste of Adventure Just ten minutes outside Kamloops’ city centre lies Monte Creek Ranch Winery. Due to their outstanding wine and popular events in combination with sustainability, Monte Creek Ranch Winery is an ideal … Read More

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Privato Winery & Woodward Cider Co.

A Private Piece of Heaven A hidden gem nestled along the slopes of the North Thompson River, Privato is a family-owned boutique winery focusing on small-batch Burgundian style wines. John and Debbie Woodward have owned the 88-acre property since 1987, in this time, … Read More

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Project X Theatre Production in Kamloops

Stage Delights for Summer Nights Imagine being able to gather your gaggle of kids and head out for an evening of family-friendly theatre, where all can be sure to leave feeling lighthearted and entertained. Or maybe it’s a romantic night … Read More

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